Product MarketingGo-to-Market StrategySales Enablement
BrendanGoforth
Columbus, Ohio
Marketing professional with experience across medical devices, sports media, and digital content.
Owns end-to-end go-to-market strategy for recent Vilex product launches, collaborating with the VP of Marcomm, sales divisions, and third party vendors to create robust GTM campaigns.
Core Strengths
- Cross Team Collaboration
- GTM Planning and Execution
- Management of Teams and Vendors
- Strategic Analysis of Market Position
- Expansion Into Innovative Directions
Selected Work
Case Studies
Vilex, LLC · 2024 to Present
Vilex App and Academy
A mobile app launch, plus the first on-demand surgeon education platform.
- Digital Strategy
- Go-to-Market
- Email Marketing
BCSN, Buckeye Cable Sports Network · 2021 to 2023
BCSN Nation Podcast
A cable podcast show written, engineered, and produced for a regional sports network.
- Podcast Production
- Writing
- Audio Engineering
BCSN, Buckeye Cable Sports Network · March 2022 to December 2023
BCSN Short-Form Video
Broadcast sports productions recut as vertical highlights, then sold as a sponsorship.
- Short-Form Video
- Social Strategy
- Cross-Platform Distribution
Codex Heim · 2026
Codex Heim
Novel writing software for fantasy writers.
- Product
- AI Workflows
- SaaS Platforms
Career
Vilex, LLC
Social Media Manager
Jan 2024 to Present
Codex Heim
Founder
Early 2026
BCSN
Social Media Specialist
Aug 2021 to Dec 2023